What is GDPR?
Every organisation that holds personal data will be affected by GDPR - that includes personnel records for staff, customer details, sales and marketing prospect information, online identifier data etc.
Organisations will be accountable to the data protection supervisory authorities (in the UK this is the Information Commissioner's Office). Whilst the accountability is not a new requirement, GDPR requires all organisations to record and document compliance with all applicable aspects of GDPR. The Regulations gives individuals more rights in respect of their data, including more control and and visibility of how their personal data is being used, and the right to have that information removed or moved if requested.
What is 'Personal Data'?
Examples of personal data include elements such as:
Personal data can also include other less obvious identifiers such as IP address.
Simply put, personal data applies to any data form which a living individual (data subject) could be identified.
Can CRM help with GDPR?
Yes! CRM helps organisations manage and group mass client data.
CRM now has a number of fields, reporting and automated processes to help you organise your client data specifically in relation to GDPR compliance.
Here are some of the areas CRM can help your organisation with GDPR
Website > CRM
CRM gives you the ability to create website forms that securely send client information from your website to your CRM
Immediately capture GDPR related fields and request consent from your client!
'I give my consent for you to store my information'
This is sent and recorded inside of your CRM
'I give consent'
This is the mandatory checkbox on the webform when customers submit their data
Record the one or more reasons why you have stored this data stored
Lawful Basis Source
Record and group your data sources, add a note for more information
Lawful Basis Date Reviewed
Record the date when this data was sourced / Reviewed
Email Marketing > Opt Out
Inside the CRM sending bulk emails to potentials clients and existing clients is a step by step process and includes automation for individuals responses.
This will ensure you are sending relevant content to your Contacts and giving all recipients the chance to opt out of your organisation's marketing
Activities & History
CRM gives a you a central place to store all activities that have taken place with a client and quickly report on them if required.
You can see everything that has taken place with a Contact in chronological order, all one place.
Audit Change Log
All fields inside the CRM can be added to the 'audit log'
This allows administrator users to go to a record and click 'View Change Log'
Showing a list in order of every change that has taken place on the record!
We have created a number of specific GDPR related reports. Included with every CRM!
Using the automated opt out process inside CRM you can have a live suppression list report to ensure you are in control of your email communications
GDPR Date Reviewed
Live report showing your GDPR date reviewed. Keep up to date with your company policy of retaining data / data consent
Use this report to make a marketing list 'Renew Consent' and resend consent emails in bulk
Using the reporter to help highlight data gaps within the Contact data and GDPR fields
Customer Relationship Manager
An online system & database that helps organisations of all sizes collect, manage and group their client data.
CRM can help improve all areas of an organisation from marketing & sales to contracts & delivery.
Keeping all of your interactions with your client in one place
Functionally very similar to the widely used SalesForce with a difference: